Aastha Duggal
Freelance Senior Social Media Expert
Crafting stories that people love;
Social media that connects and converts!
Hire Me
Who Am I?
Experienced Professional
7 years of growing social media across industries, specializing in content strategy and data-driven campaign optimization.
Tailored Strategies
Creating custom social media campaigns that make businesses stand out through market research and data-driven insights.
Portfolio Overview
Click on any topic, and you'll jump right to it! 👀↓
Services I Offer
Strategy & Ideation
Tailored social media strategies and creative ideation
Content Creation
Copy & content writing, graphic & thumbnail design and video editing [short & long form]
Account Management, Community Engagement & Growth
End-to-end management, engagement and growth on Instagram, YouTube, LinkedIn, X, and Facebook
Organic Ad Campaigns
Targeted ad management that amplifies your best organic content — ensuring it reaches the right audience and drives meaningful growth.
Analytics & Reporting
Detailed analytics and actionable insights to refine strategy and maximize ROI.
Website Designing [UI/UX]
Elegant, intuitive websites that tell your brand’s story — and drive sales with effortless user experience.
Client Portfolio
Proud to have partnered with industry leaders across diverse sectors - from tech startups to established enterprises.
Results and SEO Insights
Real data showcasing impact across platforms and campaigns:
10M
Views
Monthly views on client content
150K+
Followers
Across social media platforms
1000%
Growth
Follower increase for top clients
Client Insights
10M
Monthly Profile Visits
Growing consistently with 10M visits every month
35K+
LinkedIn Following
Built a strong professional network
200k+
Social Media Community
Engaged followers across social media
35K ↑
YouTube Growth
0 to 35,000 subscribers in just five months
Global Animal Welfare
Dedicated to creating positive social impact through mission-driven initiatives that rely entirely on generous donations and volunteer support.
Mission-Driven Impact
Working with organizations that address critical social needs and create meaningful change in communities around the world
Donation Funded
Supporting non-profits that operate solely on charitable contributions, grants, and fundraising events to sustain their vital programs
Doing Good in the World
Amplifying the message of organizations that strive to make a positive difference through community engagement and sustainable initiatives
DarAnimals Success Stories
Instagram
  • 57k to 120k+ followers on Instagram in 9 months
  • 10M+ profile visits every month
  • 100k+ views on every reel
  • Raise $$$ donations every week
Facebook
  • 130k+ followers on Facebook
  • 5M profile visits every month
  • Reached 10.2M unique users through viral campaigns
  • Raise $$$ donations every month
Fashion, Beauty, Retail
Fashion
Elevating brands in the dynamic world of style
Beauty
Makeup and skincare marketing expertise
Retail
Boosting online and offline retail presence
Fashion & Beauty Success Stories
Nazaqatt
  • Grew to 0 → 35K followers in a year
  • Drove all sales through Instagram and website
  • 6-digit sales monthly through Instagram
CS Essentials
  • 0 → 30K followers in a year
  • 5M profile visits every month
  • Collaborated with A-list celebrities
  • 6-digit sales monthly through Instagram
Mensco
  • 0 → 10K followers in 10 months
  • 100k+ views on every video
  • 5M profile visits every month
  • Drive all sales through Instagram and website
Personal Branding and AI
Strategy
Tailored approaches for individuals and AI brands
Content Creation
Engaging posts and videos for maximum impact
Community Building
Fostering engaged followers and brand advocates
Personal Branding & AI Success Stories
Abhishek Sonkar
  • YouTube growth from 0 to 100 subscribers in ONE night
  • Reached 35,000 subscribers in only 5 months
  • Achieving continuous growth momentum
Doc Kat PT
  • YouTube growth from 0 to 12,000 subscribers in TWO months
  • Building a strong and loyal community of parents in the US
  • Achieving continuous growth momentum




Cosmo AI
  • Built Twitter following to 0 → 400 followers in 2 months
  • Developed highly engaged community
  • Successfully increased brand visibility
Food/Beverage Chains
Fast Food Chains
Strategic marketing for quick-service restaurants
Beverage Inspired Brands
Building presence for brands selling beverages, apparel and gifts
Retail Markets
Elevating food and beverage retail brands while increasing online presence and footfall
Food & Beverage Success Stories
Chick-fil-A Balk Hill
[worked via Jsimms]
  • Generated 50K+ views on Instagram during campaign
  • 3x engagement rate through targeted content
  • Achieved 15K+ reach on Instagram Stories
Wine an Style
[worked via Jsimms]
  • Achieved 25K+ monthly views across platforms
  • Produced 90+ high-quality content pieces monthly
  • Contributed to doubling online sales
Smart Mart
  • Drove 5,000+ new customers via Instagram
  • Achieved 30% increase in store visits
  • Grew Instagram engagement by 800%
Grocery Haat
  • Increased foot traffic by 8,000+ customers
  • Generated 40K+ impressions monthly
  • 45% boost in customer engagement
B2B-SaaS, Science, FinTech
B2B-SaaS
Driving growth for software companies
Science
Communicating complex ideas effectively
FinTech
Innovating in financial technology marketing
B2B-SaaS & FinTech Success Stories
UL Research Institutes
  • Generated 5M+ views across video platforms
  • Executed a successful multimedia content strategy for online & offline platforms
  • High engagement rates on all videos
Lemlist
  • Grew 10K followers on LinkedIn within just 2 months
  • Built thriving Twitter community
  • Established strong B2B presence online
UserInput
  • Achieved 0 → 4.5K Twitter followers in one year
  • Created highly engaged community
  • Consistent growth in platform engagement
Ozzie App
  • Successfully launched Instagram presence
  • Established distinctive brand identity
  • Built active community of 0 → 300 in the first 3 months
Real Estate
Residential Properties
Strategic marketing for luxury homes, apartments, and suburban properties to attract high-value buyers and maximize property visibility.
Commercial Real Estate
Comprehensive digital campaigns for office spaces, retail locations, and industrial properties focusing on investor engagement and lead generation.
Real Estate Agencies
Building strong online presence for real estate brokerages and agencies through brand development and agent-focused marketing strategies.
Real Estate Success Stories
Aditya Homes
• 0 → 12K followers in 11 months
• 5M profile visits/ month
• 100K+ views on every reel
• Generated premium leads for every project through targeted ads
Mantra One
• 0 → 5,200 followers in 5 months
• 3M monthly profile visits
• 10K+ views on reels
• Drove premium leads through strategic ad campaigns
Crest Infratech
• 0 → 6k followers in 5 months
• 5M+ monthly profile visits
• 10K+ views on reels
• Generated high-quality leads through targeted campaigns
Education, Non-profits & Agencies
Education
Boosting visibility for educational institutions
Agencies
Enhancing agency reach and client success
Non-profits
Amplifying mission impact through strategic marketing
Education, Non-Profits & Agency Successes
Dar Animals
• 57k to 120k followers on Instagram in 9 months
• 131k followers on Facebook
• 500% Increase in donations
• 100+ valuable leads monthly
• Built trust and authority as the go-to animal rescue organization
Indigo.Research
• 27k followers on Instagram
• 475% Increase in leads in 30 days
• 100+ valuable leads monthly
• Improved conversion rate by 45%
• Built trust and authority as the go-to institution for research projects
IIHM Meerut
• 300% Increase in website traffic
• 100+ valuable leads monthly
• Improved conversion rate by 45%
• Enhanced institutional visibility across platforms
Black Girls Cook
[Worked via Jsimms]
Created & scheduled content that contributed to:
• 68% boost in program sign-ups
• 240% increase in website traffic
• Building a thriving community of engaged program participants
J.Simms PR & Marketing
• Keyword traffic Increased by 180%
• 4.8% engagement rate across platforms
• Generated 55K+ profile visits monthly
Bowie State's Entrepreneurship Innovation Center
[Worked via Jsimms]
Created 100+ unique content pieces that contributed to:
• 100K+ profile visits
• 6.5% engagement rate across platforms
• 38% increase in online admission inquiries
Travel, Transport & Crypto
Travel Solutions
Revolutionizing the way people explore the world through innovative digital platforms and personalized experiences.
Transport Innovation
Modernizing transportation systems with smart technology and sustainable solutions for efficient mobility.
Crypto Services
Pioneering blockchain technology and cryptocurrency solutions for the future of digital finance.
Travel & Transport Success Stories
Well Traveled Club
  • Designed website banner contributing to 10K+ monthly visitors
  • Assisted in improving conversion rate through strategic content placement
Coldshot
  • Achieved 7% increase in bookings within 3 months
  • Implemented comprehensive content strategy
Social Lady
  • Developed high-converting website banner that contributed to:
  • Generating thousands of dollars in direct revenue
Graphic Design Portfolio
Brand Identity
Creating memorable logos and brand guidelines
Social Media Graphics
Eye-catching designs that drive engagement
Print Materials
Cohesive designs across various print media
Website UI Design
Intuitive and visually appealing user interfaces
App Interface Design
Seamless mobile experiences through elegant UI/UX
Graphic Design Showcase
👀 Art for socials, emails, websites & events — it's fresh, and a treat to the eyes. I promise.
Fashion, Style & Retail
Posters
Food & Restaurants
Skincare
B2B
Real Estate
B2B SaaS AI-Forward Carousel
AI-Photoshop for Real Products
AI - Social Media Trends
Website Mock-Ups
Thumbnails That Stop the Scroll
Thumbnails are the first click — I make sure they count.
Eye-catching, high-converting designs that boost engagement and stop the scroll.
Built for YouTube, Shorts, and Reels — crafted to grab, hold, and convert.
Shopify Website Designer
User Interaction & User Experience [UI/UX]
Websites that look premium—and convert harder.
Shopify + UX, engineered for growth.
What You Get
We design complete Shopify ecosystems — from architecture to automation — all tailored to your brand and buyers. Deliverables include:
Shopify & Webflow design architecture
Custom UX design for conversion
SEO-optimized layout and copy guidance
Integrations (social proof, reviews, chatbots, store locator)
Email flows (abandoned cart, post-purchase, sales campaigns)
Checkout optimization for higher AOV and retention
What We Need From You
To design efficiently and strategically, we'll need:
Brand guidelines & positioning
Product catalogues
Target demographics
Competitor analysis
Checkout details & delivery partner info
Shopify & domain access
Legal policies (Return, Refund, Shipping, Privacy)
Optional Add-ons
Blog setup & SEO integration
Accessibility optimization (WCAG)
AI ChatBot training
Custom video banners
Multi-language localization
SpecsBunker
Detailed Breakdown
1
Goal
To design a futuristic, conversion-driven Shopify website for SpecsBunker that merges technology with style. Built to highlight premium eyewear collections and interactive shopping experiences, the website delivers an effortless fusion of trend discovery and optical expertise — all completed within 30 days.
2
Scope of Work
  • UX Architecture
  • Category Flow Optimization
  • Dynamic Product Display Pages
  • Homepage & Banner Design
  • Payment Gateway Setup
  • Blog Integration
  • Automation & Chatbot Setup
  • Email Funnel Creation
3
Highlights
  • Premium Eyewear Theme Customization
  • Engagement Rate: 62–89%
  • Average Session Duration: 3x Boost
  • Integrated Payment Gateways: Razorpay, PayPal & Credit Cards
  • AI-Powered Product Assistance Chatbot
  • Automated Retargeting & Newsletter Flows
  • Integrated Blog Hub for SEO & Brand Authority

Sale projection USD 10.4 billion in 2024 Sales Estimation USD 188 billion in 2025
Mensco
Detailed Breakdown
Before & After
1
Goal
• Transform the existing e-commerce store into a conversion-driven digital experience
• Boost online sales through strategic UI/UX improvements
• Elevate brand perception to reflect a premium skincare positioning
• Reduce purchase friction and guide users seamlessly to checkout
2
Scope of work
• End-to-end UI/UX redesign
• Premium visual direction
• Strategic typography system
• Cart & checkout optimization
• AI chatbot integration
• Abandoned cart recovery flows
3
Highlights
• Repositioned Mensco as a premium digital brand
• Strengthened buyer trust
• Accelerated purchase decisions
• Increased on-site engagement
Result: Sales increased 32% post-redesign.
The TanTag
Detailed Breakdown
1
Goal
To build a clean, premium Shopify website that reflects the legacy and luxury of a family-run leather brand — combining timeless design with modern functionality. Delivered a high-performing experience within 30 days.
2
Scope of Work
  • UX Architecture
  • Web Flow
  • Product focus PDP
  • Banner Design
  • Checkout Setup
  • Automation & Chatbot Integration
  • Email Marketing Integration
  • Catalogue Editing
3
Highlights
  • Free Theme
  • Retention Rate: 46–84%
  • Checkout Integration: PayPal & Credit Cards
  • AI Voice ChatBot Integration
  • Automated Abandoned Checkout Mails
Schmancy
Detailed Breakdown
1
Goal
To create a refined and contemporary Shopify website for Schmancy that mirrors the brand’s modern elegance and playful sophistication. The project prioritized visual storytelling, fluid navigation, and high usability — resulting in an elevated shopping experience delivered within 30 days.
2
Scope of Work
  • UX Architecture
  • Web Layout Design
  • PDP Optimization
  • Visual Banner Design
  • Payment Gateway Setup
  • Automation & Chatbot Integration
  • Email Marketing Integration
  • Catalogue Structuring
3
Highlights
  • Custom Free Theme Implementation
  • Average Session Duration: 2.4x Increase
  • Conversion Rate: 3.1%
  • Enhanced Checkout with Razorpay & UPI
  • AI ChatBot & Personalized Assistance Flows
  • Automated Abandoned Cart Recovery & Welcome Email Series
Video Editing Expertise
Social Media Videos
Engaging short-form and long-form content for platforms like Instagram, TikTok, Youtube, LinkedIn & Twitter
Corporate Videos
Professional edits for business presentations and training materials
Product Showcases
Highlighting product features through dynamic video content
Video Editing Showcase
Videos divided into multiple categories, so you can find what you're looking for instantly! 👀
Paid Media [Ads], Talking Heads, UGC & Influencer Videos that make $$$

Marketing explanation [Animated]

Animated Effects.mp4

Animated Review

Product Walk-Through

Multiple Talking Heads.mp4

Founder + Influencer Compilation video

Faceless Promo Video.mov

3x Cloning Edit.mov

Cloning & Overlay Edit.mov

Transition Reel.mov

Compilation Video

Webinar Promotion.mov

Influencer.mp4

1M Views - GRWM Influencer

Influencer Face Wash

Real Estate Reels

1.1M Views

VoiceOver

Complete walk-through

Coming Soon - Storytelling

Interior Walk-Through

UpBeat Walk-Through

Soft Walk-Through

3.2M Views, Walk-Through

Horizontal Walk-Through

Residential Real Estate

YouTube videos

00:47

Pregnancy back pain? Try this!

02:10

Personal Brand I Experience

Program Promotion

Velocity Edit - Short

Doctor Explanation.mp4

Podcast video

01:00

Storytelling I Nobody warned me about this

03:02

From Local Greens to Global Scenes: Inside PGA Show 2025 & CMAA World Conference

Double role skit

Personal Brand I Introduction to Channel

VIRAL!!! Visual Hook Real Estate Videos

2.7M views

1.2M Views

1.2M Views

802k Views

489k Views

920k Views

560k Views

749k Views

B2B Videos

Saving The World.mp4

Oxford College

Corporate Storytelling

Recap Tech Fest Expo

Informational Video.mp4

Awards Long Form.mp4

00:46

B2B I Why Should You Be Nice To Your Device

01:11

B2B I Why Recycle Lithium-ion Batteries

Why Lithium-Ion Batteries?

Leaders.mp4

01:57

B2B I Pioneering the Future of Materials Science - the MDRI Lab Comes to Life

Internship - Why Join Us?

VIRAL!!! Non Profit: Donation-Driving Videos

6.5M Inspiring Storytelling

1.4M Trend Started

1.6M Heartbreaking Storytelling

1.2M Sharable Storytelling

1.4M Goosebumps Storytelling

1.2M Cute Dog Intro

1.2M Heartwarming

Raised thousands of $$$

AI-Based Personalized Videos

15% OFF

1M Views I AI animation.MOV

810k Views I AI animation.MP4

CGI AI video.MP4

Real Work Capsule Thunder

Real Building Miniature.mp4

Enlarged Product on Mercedes

Jewellery Box, Traffic

Website Videos

Gamification website

Product price reveal

Website Collection Page Video

Memes

Baby Meme

Modern Family Meme

F.R.I.E.N.D.S. Meme

American Psycho Meme

Video Performance Chart
Visual metrics demonstrating engagement and reach on Instagram for different brand pages
Click on the images to expand ↑
Client Testimonials
Deb Jarrett
DarAnimals
It took us years to find someone like Aastha—and she was worth the wait.

Since joining our team as Social Media Manager, Aastha has brought exactly what we’d been searching for: creativity, collaboration, strategic insight, and above all, genuine passion for our mission at Dharamsala Animal Rescue.

She understands how to tell meaningful stories, elevate our voice, and engage our community with authenticity and heart. She’s not just skilled—she’s a joy to work with.

If you're looking for someone who brings both talent and soul to their work, Aastha is it. I can’t recommend her enough.
Kelly Donlea
UL Research Institutes
After struggling to find a creative team who could deliver short-form content on complex topics, I found Aastha.
Actually, she found me and asked if I needed freelance work. She was much smaller-scale than I was used to using, but I decided to try her out on one project on a Friday.
By the end of the weekend, I had sent her 4 more projects. And now we've completed working together for a year, and we've just extended our contract for another whole year!
Aastha GETS social, and we connected immediately on an intuitive level about visuals, length, timing and messaging.
Aastha is incredibly responsive, detail-oriented and thorough. I look forward to sending many more projects her way!
James Sowers
UserInput.IO
Working with Aastha has been a pleasure!
We initially reached out because we were a very small team who was looking to get a new business of the ground. Time and resources were tight, which is why we were looking for someone to "own" our social media strategy.
Aastha's client onboarding experience was the first reassurance that we made the right choice. It was thorough and thoughtful, without being bloated with a ton of unnecessary steps. I felt like she collected enough information to get a good understanding of our brand and our goals, without making me jump through hoops.
We haven't always been the greatest about providing her with source material, but she hasn't let that stop her. Aastha continues to repurpose material, come up with new ideas, and engage with our audience every day, so even when we might miss a deadline for our portion of the project, the company doesn't suffer.
If you're looking for someone with great communication skills who can drive both the strategy and execution of a social media marketing practice, you should reach out to Aastha TODAY and hope that she still has room for you.
Abhishek Sonkar
Sonkar Management Group
Our goal for 3 months was to reach 100 subscribers, and Aastha made sure we reached it OVERNIGHT of going live.

Within 1 week we were at 1k subscribers, and within 2 months at 25k subscribers.
Her work is the definition of “going above and beyond” and sky is the limit when it comes to her goals.

She’s great with communication, she has never missed a deadline and she keeps me in the loop about every single thing — 100% transparency!

Since we’ve started working together, I get compliments from all around, and her work screams premium!

I’d have no one else build my personal brand — highly recommended!
More Glowing Reviews
Kat Lowrdy
Dr. Kat PT
I cannot recommend Aastha enough! I initially hired her for her amazingly bright energy, prompt and clear communication and impressive portfolio.

What’s she’s shown as an employee is even more! She an amazing asset to my team, a true believer in my brand, and she grew DocKatPT from 0-10,000 subscribers within 50 days of going live on YouTube.
She seems to know the industry like the back of her hand.

Besides being a complete professional and 100% reliable, she is also a team player! She has been flexible through initial growing pains of starting the channel or when I want to shift focus, and she does it all with a smile in her face every single time.

UNHEARD of in this industry. Aastha is a rare find, and I never want to lose her!
Jiya Sharma
Lempire
Aastha worked with us to grow our pages on LinkedIn, Twitter & Instagram.

She is professional, creative, and proactive. Along with being a good communicator and never missing a deadline, we could always count on her even for last-minute tasks or changes.

Aastha is always approachable and her positive attitude made it a pleasure to work together. She's an excellent team player and always willing to lend a helping hand. 🚀

I definitely recommend Aastha to anyone looking for a dedicated social media manager! She'll go out of her way to help you and is a great asset to have on the team!
Gemma Parkins
Aastha was extremely responsive and helpful when we hired her to promote a London art exhibition.
The strategy created new followers, commissions and quality leads. We exceeded our targets.
Aastha is patient and good at explaining strategy and technique to non digital natives. She's very hands on and easy to work with.
Lucy Harron
Sloafers
Aastha picked up our ad account very quickly in a time of transition and worked extremely hard to understand what was needed.
She was punctual, thorough, her communication and frequency of communication was brilliant.
Aastha is very adaptable and makes a complicated topic very clear to understand. Would recommend.
Let's Connect
Ready to Transform Your Social Media?
Let's discuss how I can help your brand shine online.